The month-long in-store campaign is aimed at encouraging consumers to contribute a meal to FoodForward SA by purchasing partner products in any Food Lover’s Market nationwide. The much-needed contributions will go directly to feeding the vulnerable and bringing awareness to the challenges poverty-stricken South Africans face.

70% of households in South Africa’s informal settlements are in the unfortunate position that they have to skip meals because they can’t afford to buy the food they need to survive. That is why Food Lover’s Market and Westfalia Fruit, along with other partners, aim to reach and exceed 1 million meals through its easy “contribute a meal” mechanism.