The career guidance event aimed to attract more young people to the sector and provide insights into the vast array of careers available in agriculture, with emphasis on avocado production and value addition. The agricultural sector remains a cornerstone of the South African economy but faces a significant skills shortage, with the average age of farmers currently at 62 years.

Many young South Africans perceive agriculture as an outdated and unappealing career choice due to stereotypes of the sector being labour-intensive and low paying. This perception, coupled with barriers such as limited access to land, financial resources, and training, contributes to the sector's difficulty in attracting younger talent.

The career day showcased the diverse and innovative career paths within agriculture. Through hands-on learning experiences and interactive panel discussions, the event highlighted the modern and dynamic nature of careers in agriculture, including roles in agribusiness, agricultural technology, and sustainable practices.

Educational programmes are crucial in reshaping young people’s views on agriculture, these programmes enhance students' understanding of the sector and its various career opportunities. Initiatives like this career event help shift perceptions from viewing agriculture as outdated to recognising it as a vibrant and evolving field.

The event offered students a chance to explore specialised fields such as plant pathology, plant breeding, plant genetics, and agricultural engineering, among others. Attendees engaged directly with professionals, gaining knowledge about different roles and the skills required to succeed.

The career guidance event is part of Westfalia Fruit's commitment to inclusivity and community support, focusing on equipping young learners with the knowledge and skills needed to pursue careers in agriculture. By building an environment where every individual feels valued and empowered, Westfalia Fruit aims to inspire the next generation to contribute to the sector's growth and sustainability, addressing the nation's skills gap and reinforcing the importance of agriculture as a key employer.

“The agricultural sector is a cornerstone of the South African economy, and it is crucial that we invest in the future workforce to ensure its continued success. Through initiatives like this career guidance event, we hope to show students the diverse and rewarding career paths available within agriculture,” said Shimi Mahlalela, Director of People and Culture at Westfalia Fruit.

“Investing in the next generation is crucial for the future of agriculture in South Africa. Through initiatives like this, we hope to inspire young people to see the full potential of careers in agriculture and to become integral contributors to the sector’s advancement,” concluded Mahlalela.